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The Middle Finger Project

Interview with Ash Ambirge of The Middle Finger Project
January 15, 2020

Get to Know

Ash Ambirge

“Confidence doesn’t come from comfort.”

  • Realized that tough situations allow us to build “radical self-reliance”.
  • Believes that bravery and willingness is such an important part of success.
  • Stands behind the idea that even if you can’t become an entrepreneur, you should own your work.
Just the Audio

Episode Summary

Ash Ambirge is a long-time blogger, creative writer and all-around badass who inspires and teaches her loyal audience how to create the life and work that they want, and to buck the status quo in favour of owning their brilliance.


Ash has just launched her first book, The Middle Finger Project, which is a rally cry to women and a guidebook for kicking Imposter Syndrome, self doubt and your circumstances to the curb.


She is a thoughtful, highly intelligent and relentlessly resourceful entrepreneur, with just enough edge to keep discomfort at bay. It was my absolute honor to be able to chat with Ash about her book, but more importantly about the lessons, wisdom and guidance she reveals with beautifully articulated craft.

Key Ideas

  • How tough situations allow us to build “radical self-reliance” and why that’s important
  • “Confidence doesn’t come from comfort”
  • What it means to be a rebellious brand
  • How a nighttime DJ changed her life
  • Why we should get good at quitting
  • Why are we so crippled by seeing ourselves as imposters and how we can overcome it
  • Even if you can’t become an entrepreneur, you should still try and own your work
  • The importance of resilience and re-invention, and how bravery and willingness to become something new is such an important part of success 
  • How to keep going and knowing when a wholesale shift is needed or when you need to just persevereI
  • “Authority only works as long as you trust that someone smarter than you is making the rules”. 
  • How to become our own authority, and learn to trust ourselves, because “everyone is guessing” 
  • The truth about “passion” and if we need to find our own
  • “In order to feel good about the work I was doing I had to feel good about the way I was doing it”
  • We aren’t craving is freedom but rather choice, and the difference between them
  • Employment does not equal security
  • The line between life and work has blurred and maybe we need to stop trying to define it but rather move towards it. 
  • The difference between intellectual labour, emotional labour and physical labourt, and what’s in future for work as we know it
  • Why it’s critical to stay in motion and keep change being a constant
  • “Good ideas are good because they change things”
  • “Happiness is about getting what you want, but meaningfulness is about expressing and defining yourself while you do it”. 
  • Why women have learned to be so afraid of money



Get in touch!

You can find Ash at:

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I am a small business strategist whose personalized approach helps entrepreneurs achieve next-level growth. I create highly-customized business models that have enabled clients to double and triple their income without working longer hours. Whether they’re service providers or product creators, I help my client build the confidence and find the clarity they need to feel energized by their new business direction.