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The Business of Creating Change

Interview with Robin Miller of Back Forty Studio
February 5, 2020

Get to Know

Robin Miller

“It’s alright if it takes time. Go slowly and enjoy the process.”

  • Shifted careers from a very technical job to a creative role.


  • Developed a unique process to leverage intuition and empathy as differentiators in her creative process.


  • Found her own sense of balance through intensive self awareness.
Just the Audio

Episode Summary

Robin Miller is the owner of an innovative design studio called Back Forty Studio. She works with clients to create an immersive brand experience to express their passions in a way that is just right for them. Her clients experience an “increased state of pleasure when communicating their brand and find a sense of joy during the small moments of their daily business lives.”

Robin brings a balanced perspective not only to her work but also into her life, which she developed after learning to acknowledge and work with her challenges and her strengths. Through an intense process of self discovery, she has been able to create a business that works specifically and perfectly for her. 

Her philosophy is based on trust, honesty, experience, and openness and is a filter through which she views all her work. She seeks to create a playful and purposefully curated story-based brand that lets her capture the core principles and messages essential to creating positive and lasting change for her clients.

Key Ideas

  • Losing your business partner shortly after starting up
  • “You don’t have to decide or pigeonhole yourself – you can be this multifaceted person and bring that into your business”
  • How recognizing what we do naturally as children actually becomes an ingrained part of your process. 
  • The value of creating a business based on intuition
  • It’s OK to give yourself time to change, and to work
  • Why it’s important to allow self-reflection in the creative process
  • How habits can set you up for success if you can recognize your own needs
  • The impact of dealing with mental health as a business owner
  • Making the transition from the film industry to design
  • Balancing the masculine and the feminine in your work
  • “90% of a creative business is not creative”
  • The value of learning on the job
  • “You’re only as capable as you are prepared to take action”
  • Why it’s so satisfying to work with ambitious clients
  • Breaking down our old stories about what we do and don’t like
  • Recognizing the creative process as a process of change
  • Doubling down on empathy as a key differentiator
  • “I’m in the business of creating change”
  • Evolving into simplification
  • The importance of feeling genuine in your marketing activities
  • Why you need a business mentor, who understands what you’re going through and where you should go
  • “It’s alright if it takes time, go slowly and enjoy the process”
  • Why we need conversations about failing and still building
  • Striving for balance and fulfillment is a big enough goal
  • New venture: Building a gin business!


Get in touch!

You can find Robin at:

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I am a small business strategist whose personalized approach helps entrepreneurs achieve next-level growth. I create highly-customized business models that have enabled clients to double and triple their income without working longer hours. Whether they’re service providers or product creators, I help my client build the confidence and find the clarity they need to feel energized by their new business direction.