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EPISODE 35

Planning Your SEO Game Strategy

Interview with Meg Casebolt of Love at First Search
March 3, 2021

Get to Know

Meg Casebolt

“My advice grows with your business.”

  • Believes that every business is unique.
  • Understands that progress takes time.
  • Growth has opened doors she hadn’t thought of going through.
Just the Audio

Episode Summary

Have you heard of the term SEO and want to find the best business to help you with it? 

Look no further! Meg Casebolt, founder of Love at First Search, is your go-to for women-owned businesses that are looking to increase their online presence, generate more leads, and create intentional, strategic content.

Meg amplifies your content with powerful strategies that are (actually) fun to implement and maintain in order to attract your desired clientele – what more could you ask for?!

Key Ideas

  • SEO: Search Engine Optimization (getting your pages to show up above other people’s pages on a search engine, i.e. Google)
  • “I don’t even think of myself as the SEO specialist. I think of myself as a translator.”
  • The best candidates for SEO are businesses that have tangible offers
  • “It’s very much like a bank account where you put in a deposit and it develops interest on its own.”
  • More of a long-term strategy that builds and accumulates 
  • “It’s an asset to your business.”
  • Search engines know that there are synonyms people use interchangeably
  • It’s not just about the data – it’s also about the psychology behind what people are searching for
  • “Keyword research has to be very empathetic.”
  • Started off designing websites and then became more interested in how and why people get to your website in the first place 
  • A big part of her business is determining what is working for you and what you can do better 
  • “It was just following the needs of my clients and being responsive to their demands.”
  • “SEO is a long-term plan.”
  • Knowing all of the different business models is imperative to helping businesses grow 
  • “It’s not one size fits all.”
  • Talking about the same thing in multiple places in a good thing – it shows people what you stand for 
  • “Don’t be afraid to repurpose.” 
  • It’s important to look at your conversion rate 
  • A lot of the work she does focuses on organic visibility

Resources

Get in touch!

You can find Meg at:

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ABOUT ME

I am a small business strategist whose personalized approach helps entrepreneurs achieve next-level growth. I create highly-customized business models that have enabled clients to double and triple their income without working longer hours. Whether they’re service providers or product creators, I help my client build the confidence and find the clarity they need to feel energized by their new business direction.