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Distinguishing a Leader From an Imitator

Interview with Maggie Patterson of Small Business Boss
April 7, 2021

Get to Know

Maggie Patterson

“Trust is the most fundamental thing we can build in any relationship.”

  • Advocates for authenticity.
  • Believes in the importance of honesty and respect.
  • Supports the process of slowing down.
Just the Audio

Episode Summary

Maggie Patterson is the face of Small Business Boss where she helps entrepreneurs cut through the BS as you build your service-based business. 

She teaches business owners to do things differently, put people first, and wholeheartedly own what you do. Maggie knows what it takes to build a simple and sustainable business – without the fluff.

In this episode, Maggie discusses the importance of authenticity, being honest with yourself and your clients, and how to recognize fact from fiction. 

Key Ideas

  • Started business back in 2005 when she transitioned into motherhood 
  • Knew exactly how to start her business, as she had been “practicing” throughout her previous career 
  • Fear is a powerful motivator
  • “Trust is the most fundamental thing we can build with anyone in any relationship.”
  • Learned how to build relationships early on when technology wasn’t a big player
  • How do you distinguish between authenticity and manufactured humanity? 
  • Slow down before you make decisions
  • Business owners are ultimately optimists 
  • Celebrity entrepreneurs are essentially a group of big name celebrity leaders in this industry
  • You need to recognize the tactics that try to draw you in to their scheme 
  • It’s crucial to be transparent from the beginning 
  • How do you treat your clients and community with respect?
  • The majority of entrepreneurs just want a life they are excited about, not necessary the sexy aspect
  • People don’t know what they don’t know, and the “fake it ‘til you make it” doesn’t always work
  • Mimicry won’t align your values 
  • “Specificity is incredibly important.”
  • Some of the best leaders are are quiet and not visible


Get in touch!

You can find Maggie at:

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I am a small business strategist whose personalized approach helps entrepreneurs achieve next-level growth. I create highly-customized business models that have enabled clients to double and triple their income without working longer hours. Whether they’re service providers or product creators, I help my client build the confidence and find the clarity they need to feel energized by their new business direction.