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EPISODE 44

How to Intentionally Deliver Your Content

Interview with Meera Kothand of Meera Kothand
July 7, 2021

Get to Know

Meera Kothand

“We need to know the conversations we want to be a part of.”

  • Understands the importance of the learning curve.
  • Values optimizing what you have, not always looking for more.
  • Appreciates taking the time to grow.
Just the Audio

Episode Summary

Meera Kothand is a decorated email marketing specialist, blogger and 3X Amazon Best-selling author who works to help entrepreneurs confidently enter the digital space of email marketing, product launching, and blog development.

Through a strong belief of sticking to the learning curve, Meera teaches others that building your right audience takes time, patience, and a little bit of bravery. 

It doesn’t always have to be pretty – it just has to be valuable.

Key Ideas

  • Started freelance writing after having her daughter and going through health concerns that delayed her ability to go back to her 9-5 job
  • Has moved away from client work and focuses primarily on her memberships, courses and books on Amazon
  • “My initial goal was to just make back my full-time income.”
  • Wanted to try publishing in a different way and leverage Amazon’s platform
  • “The basic thing was always about nurturing relationships.”
  • Had to rely on growing her audience organically due to ads not being in her budget
  • “We need to know the conversations we want to be a part of.”
  • Felt like she could have grown a lot faster by initially offering a tiny product before jumping into her big courses 
  • You need to be intentional with the free incentives you’re offering and ensure that it serves your business
  • Takes a balanced approach on offering free incentives and paid products by introducing small, inexpensive “entries” into her world
  • “It’s not a sprint – it’s a marathon.”
  • You need to stick with the learning curve and have patience 
  • Building your audience takes time, so creating a minimum viable product is a great way to gain followers and insightful feedback
  • It doesn’t always need to be pretty – it’s more about the value 
  • The depth of the conversation has changed significantly since she started her business 6 years ago
  • The foundational concepts of internet marketing haven’t really changed from day one
  • Really focuses on how she can optimize what she has right now

Resources

Get in touch!

You can find Meera Kothand at:

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ABOUT ME

I am a small business strategist whose personalized approach helps entrepreneurs achieve next-level growth. I create highly-customized business models that have enabled clients to double and triple their income without working longer hours. Whether they’re service providers or product creators, I help my client build the confidence and find the clarity they need to feel energized by their new business direction.