When John Cronin was in his last year of high school, he looked around at all of his options for his career, as a person with Down Syndrome, and didn’t like any of them. So he decided to create his own.
Together with his dad, Mark, John started up John’s Crazy Socks, combining his passion for entrepreneurship and his love for crazy, wild, colourful socks, which he says “Just let me be me”.
And thank goodness they do - John is at the heart of the business’ brand, and his joyfulness and sincerity have been the drivers for building an huge, engaged and passionate following.
From his weekly dance parties to his Friday emails, to the podcast he hosts with his dad Mark, John has made his commitment to spreading happiness the core of every decision that has been made in the business, and it shows.
This absolutely delightful duo gives us a master class in values-based business, building a strong, engaging brand and remaining tightly tuned in to your customers and your audience.
I’m so honoured to have had the chance to speak to Mark and John, and I hope you enjoy this episode as much as I did.
