Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "MARKETING FOR THE REAL WORLD"
Tahnee Sanders landed a dream job in journalism right out of college climbing her way up the corporate ladder becoming the editor of a daily newspaper in Australia at just 26.. But after a series of events left her feeling burned out, she and her husband decided to take a break and go on an adventure traveling through central and south America.
Not feeling quite ready to return home to Australia, Tahnee and her husband moved to Vancouver, BC where an adorable little flower shop caught Tahnee’s eye every day on her way to get coffee. After deciding she wanted to work there, and with zero knowledge of floristry, Tahnee pitched the shop owner offering to manage their blog and social media for free in exchange for a job at the shop and an education in flowers.
Little did Tahnee realize at the time how that little flower shop would end up changing the trajectory of her career. As a result of working there, she gained a variety of marketing skills and met a lot of small business owners which led to work in the wedding industry. But it was her eventual work with an online learning company where she had her lightbulb moment that she should to start her own business - and that was the genesis for The Strategy Studio.
As a marketing strategist and copywriter, Tahnee serves her clients with 3 core services, but ironically, copywriting wasn’t something she offered initially, even though she’s a journalist by trade! In addition to strategy studio sessions and done-in-a-day copywriting, Tahnee’s 3rd offering is a group coaching program to help business owners take their marketing to the next level.
Tahnee shares some valuable insights like why it’s perfectly okay for your marketing to evolve as your business matures and how that can be an opportunity to do “soul on fire work” that ultimately brings you more joy and excitement.
Tahnee talks about the impact of being a parent to 2 children has had on the way she runs her business, what success looks like for her, and why success means something different for everyone.
Finally, if you struggle with feeling pressure to market your business “in all the places,” you will love what Tahnee reveals about what she calls “ideal world marketing” vs. “real world marketing.” I think you’ll come away feeling a bit lighter and inspired after listening to Tahnee’s grounded and practical approach to marketing and business.
View episode details at https://podcast.stephaniehayes.biz/episode-69/
Find Tahnee at:
Website: https://thestrategystudio.com
Twitter: https://twitter.com/thestrategytalk
Instagram: https://www.instagram.com/thestrategystudio/
Facebook: https://www.facebook.com/thestrategystudio
LinkedIn: https://www.linkedin.com/in/tahnée-sanders-05853737/
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
Find me on Facebook: https://www.facebook.com/stephaniehayescoach
Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
Follow me on Twitter: https://twitter.com/stephaniehayes
