Welcome to The Middle Ages, a podcast hosted by Stephanie Hayes and Diana Lockett—two women in midlife navigating the wild, liberating, and often hilarious realities of this chapter of life. 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5303153259315200
Is your sales funnel bleeding cash and killing deals? You're not alone. The traditional, linear sales funnel is a relic of a bygone era, and it's failing founders. In this episode, we're tearing down the old model and introducing the Anti-Funnel Framework, a radical new approach to sales that embraces…
Are your competitors hiding gold in plain sight? Most founders miss the strategic data buried in public sources that could transform their business. Steven Schneider reveals how to extract competitive advantages from job postings, pricing pages, and social signals that rivals never think to protect. Learn the founder's guide to…
The biggest upside hides behind doors you never test. Most choices aren’t permanent; they’re reversible. Treat them that way and you’ll make moves faster, learn sooner, and create more “lucky” collisions. In this episode, we turn reversibility into a serendipity engine founders can run weekly. We unpack how to design…
Why do founders cringe at the word "sales"? It's not about becoming a pushy salesperson—it's about mastering the psychology of value exchange. Today we're doing something different - no guest, just the three of us diving deep into how founders can overcome their sales resistance and build authentic revenue conversations…
What if the difference between a $10M investment and a polite "no thanks" lies in psychological triggers you've never considered? Most founders focus on numbers and slides while missing the hidden psychological levers that make investors say "yes." Today we're diving deep into the psychological warfare tactics that separate winning…
Is your marketing budget a black hole? You're not alone. Many founders struggle to connect their brand's purpose to actual profit. This episode is about to change that. We're showing you how to move purpose from a 'nice-to-have' to the core driver of your financial strategy. Forget vanity metrics. We're…
What if your biggest obstacle to launching isn't the market—it's your own mind? Most founders get paralyzed by timing decisions, stuck in analysis paralysis while competitors move forward. The truth is, market readiness isn't just about external signals—it's about overcoming the psychological traps that keep you from pulling the trigger.…
What if every conflict in your business is actually a hidden opportunity for breakthrough? Most founders avoid difficult conversations like the plague, but the truth is—your ability to navigate tough talks determines your company's trajectory. Join us as we explore the specific communication frameworks that turn heated disputes into team…
Why do 68% of leads slip through your fingers? The answer lies in psychology, not sales tactics. Today we decode the hidden emotional triggers that convert prospects into loyal customers. Roger Martin, CEO of RockBox Fitness and beem® Light Sauna, reveals how understanding prospect psychology transformed his franchise empire. Learn…
What if your biggest leadership challenge isn't having too little power—it's having the wrong kind? Most founders think they need more authority to lead effectively, but the real game-changer is mastering influence without formal power. Join us as we explore how to build team dynamics that thrive on trust, expertise,…
What if you could build a 1.5 million follower audience without spending a dime on ads? Dan Shinder of Drum Talk TV cracked the code on organic viral growth, reaching 100 million people annually through pure content alchemy. Discover the hidden mechanics behind viral content that spreads like wildfire without…
Are your team members marching to different drummers? Discover how military precision meets entrepreneurial vision through the Entrepreneurial Operating System. We'll explore how founders can transform vision gaps into aligned execution, turning scattered efforts into focused momentum. Learn the tactical frameworks that bridge founder dreams with team reality, ensuring everyone…
Stuck between the safety of your side hustle and the terrifying leap to small business? You're not alone. 67% of founders freeze at the commitment cliff - that moment when scaling requires abandoning your security blanket. Today we decode the specific triggers that force this brutal choice, from customer demands…
What if your financial forecast is wrong? Most founders build single-path projections that crumble when reality hits. Jon Morris reveals how scenario planning transforms uncertainty into competitive advantage. Learn to model multiple outcomes, identify hidden risks, and build forecasts that survive market chaos. Discover why 73% of startups fail due…
Who really controls your client relationships? Big clients often hijack your business while you chase their approval. Emmy-winning filmmakers Michael Ayjian and Stephen Skeel of 7 Wonders Cinema reveal how they maintain authority with Fortune 500 brands without losing the deal. Learn the power dynamics that separate successful agencies from…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…
Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences,…