Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges, and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "Partnering to Expand Property Ownership"
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Ali Nichols is the co-founder of Getaway, an innovative real estate financing platform that empowers real estate entrepreneurs with creative financing solutions to build portfolios without taking on restrictive capital.
In this episode, you’ll hear how Ali merged her passions into founding a business, the insights she gained along the way that led her to shift business models, why she prefers working with a business partner, and what her plans are for the future to scale Getaway.
Ali tells us how she combined two of her passions into entrepreneurship, the inspiration she gained from working at Uber, and the early stages of launching her business and raising capital.
Ali describes how she used research and testing to develop her value proposition, the importance of honing in on the core problem you solve, and how Getaway helps its customers build real estate portfolios.
Ali shares the two channels that have yielded the most growth, how Getaway uses customer research and feedback to improve its product, pivoting from offering fractional investments to assisting customers in outright property ownership, and how she realized Getaway needed to shift business models.
Ali discusses the importance of building and nurturing partnerships for distribution, the difference between investment buyers and residential home buyers, and the challenges in the current real estate market.
Finally, Ali talks about the symbiotic relationship she shares with her co-founder, the benefits of being in business with a partner, the importance of defining roles and responsibilities in a partnership, the unglamorous reality of entrepreneurship that isn’t talked about enough, and Getaway’s future plans for expansion.
Don't miss Ali Nichols' reflections on her journey with Getaway and the hard-won wisdom she shares.
View episode details at https://podcast.stephaniehayes.biz/episode-102/
Find Ali at:
Website: https://www.getaway.co
LinkedIn: https://www.linkedin.com/in/alicnichols/
Learn more about Stephanie: https://www.stephaniehayes.biz
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Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
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