Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges, and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "Elevating Business Through AI and Collaborative Innovation"
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Chris Troka is a serial entrepreneur and the founder of Focused-Biz, an innovative marketing company that leverages AI to help businesses create better customer experiences, increase conversion rates, and reduce time spent on administrative tasks using automation.
In this episode you’ll hear how Chris identified a gap between technology and marketing and developed an AI-based solution to fill it, the collaborative approach he uses to develop his business tool, and the opportunities and considerations for using AI in your business.
Chris tells us about the incredible success of his first business as a wedding DJ and falling in love with marketing, the drive behind launching a marketing agency, using AI and automation for business enhancement, and his quest to improve customer experience and administrative efficiency.
Chris describes the gap he saw between marketing and technology, Focused-Biz’ Comprehensive 14-in-1 business tool, the collaborative approach he’s taken to developing and improving the tool, and how businesses can use the tool to enhance their processes.
Chris gets candid about the challenges of becoming a business owner, why he says you need to “choose your hard” as an entrepreneur, how the shift in work culture and worker motivation impacts business strategy, and the two channels that have been most successful in generate leads.
Lastly, Chris shares why most businesses can benefit from using AI, the big opportunities he sees in AI, ethical considerations to be aware of in your marketing and communications, why he believes in collaboration over competition in business, and the work he’s doing to create industry-specific AI solutions.
View episode details at https://podcast.stephaniehayes.biz/episode-103/
Find Chris at:
Website: https://focused-biz.com
Facebook: http://facebook.com/focusedbiz
LinkedIn: https://www.linkedin.com/company/focused-biz
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
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Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
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