Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - “BRANDING THAT FEELS RIGHT”
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Jaime is a brand strategist, creative director, and consultant who helps small businesses craft comprehensive big agency caliber branding with the customization and accessibility exclusive to one-on-one consulting.
In this episode, we learn about what took Jaime from Los Angeles to living in Japan, how she went from design school to working in an interior architecture firm, and how she made the leap from agency work to freelancing and consulting as a designer serving international clients.
Jaime works with wellness and socially conscious small businesses and explains what drew her to that niche. She describes how a cold pitch to do free work launched her business, the parallel she discovered between branding and living in a foreign country, and how she approaches growth in her business.
As a branding expert, Jaime shares how she defines branding, the importance of feeling “right” in your business, the 2 frameworks she uses to help her branding clients, the difference between building a personal brand vs. a business brand, how to know when it’s time to update your branding, and what she thinks is the biggest misunderstanding about branding.
Finally, Jaime tells us how she finds clients, the one thing she wishes she knew before she got started in business, what she’s looking forward to in the future, and what she thinks is real as a business owner.
View episode details at https://podcast.stephaniehayes.biz/episode-58/
Find INTERVIEWEE at:
Website: https://www.studioaiuto.com/
Instagram: https://www.instagram.com/jaimedidio/
LinkedIn: https://www.linkedin.com/in/jaimedidio/
Learn more about Stephanie: https://www.stephaniehayes.biz
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