Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "TEDX COACHING FOR BUSINESS OWNERS"
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Cathlyn Melvin is a TedX Coach & Copywriter who helps mission-driven experts design and deliver their world-changing messages through TEDx coaching and done-for-you copywriting services. If you’ve ever dreamt of becoming a TEDx speaker, Cathlyn provides incredible insights and tips for how to do it, so definitely listen into our conversation.
After getting her degree in theater, Cathlyn worked for over a decade as an actor and director when she launched her first business as a copywriter. After delivering a TEDx talk, she found herself being sought by other aspiring TEDx speakers wanting her to help them do the same. That led her to what she does today in her business, Cat Right Creative, offering both copywriting and TedX coaching.
With little information available on how to not only apply but also get accepted to become a TEDx speaker, Cathlyn is a rare and valuable resource helping business owners successfully land TEDx speaking gigs. She’s been through the process and knows the ins and outs of what makes a good application and what TEDx is looking for.
Looking back, the skills that Cathlyn used as an actor are the same ones she leverages as a copywriter and TEDx coach. Her ability to put herself in someone else’s shoes, take on other people’s voices, and be a conduit for telling other people’s stories are what have helped guide her in her business.
Cathlyn shares that while becoming a TEDx speaker will likely not make you the next Brene Brown, doing so can bring you exposure and build connections that open up new opportunities. That said, she emphasizes that to be successful getting onto the TEDx stage, it’s important to understand and respect the TEDx brand and what their mission is, which is having an idea worth spreading.
If you’ve ever wanted to be featured on the TEDx stage, Cathlyn gives some great insights and tips to help you prepare. If you want personalized coaching, Cathlyn offers not only one-on-one coaching services, but in January of 2023, she’ll also be launching a group coaching program. Tune into this episode for more details!
See episode highlights:
8:01 - Questions to consider to if you are thinking about giving a TEDx talk
11:38 - Why having a TEDx coach is helpful to becoming a speaker on the platform
12:17 - The one element that successful TEDx speakers possess
14:00 - How to prepare yourself for giving a TEDx talk if you’ve never done public speaking before
19:19 - The benefits of doing a TEDx talk and why your topic doesn’t have to relate to what you do in your business
24:24 - The real inspiration and story behind her business name Right Cat Creative
26:39 - The common thread that complements the copywriting side and the TEDx coaching side of her business
28:25 - The 3 areas of copywriting that Cathlyn works in and what she enjoys about them
31:36 - The surprising commonality between acting, copywriting and coaching that Cathlyn finds richly rewarding
37:39 - The mindset limitation Cathlyn had to overcome from her first business that has helped her be successful in her current business
39:32 - The one difference Cathlyn sees between what we hear in the business world and what’s real
43:49 - The exciting expansion of her coaching services that she’ll be launching in 2023 to help even more aspiring TEDx speakers
View episode details at https://podcast.stephaniehayes.biz/episode-67/
Find Cathlyn at:
Website: https://rightcatcreative.com
Instagram: https://www.instagram.com/rightcatcreative/
Facebook: https://www.facebook.com/cathlyn.rightcatcreative
Learn more about Stephanie: https://www.stephaniehayes.biz
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