Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "STAYING ONE STEP AHEAD IN A CROWDED MARKET"
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Lindsay McMahon is the CEO of All Ears English and co-host of the All Ears English podcast serving professionals around the world where speaking English is key for their career success.
The popularity of podcasting has exploded over the last several years, but back in 2013, ESL teacher Lindsay McMahon, recognized podcasting as an opportunity to teach English as a second language to adults in a new way. After approaching a fellow teacher and friend to start a podcast together, the All Ears English podcast was born and receives 8 million downloads per month.
In this episode, Lindsay discusses using podcasting to help her clients improve their English language skills and scaling a business that is both an education and a media company. She also covers the key elements that have helped her ensure the continued growth of her business as well as the one thing that has supported her personal growth as an entrepreneur.
Lindsay takes us behind the scenes on moving to a blended revenue model to scale her business, using innovation and experimentation to come up with new offers, and how she is using quizzes and other types of lead magnets to attract new customers to help her stay one step ahead of a crowded market.
Lindsay describes the challenges of working with international customers in a global economy, how she solicits continuous feedback from her customers, and transitioning from a partnership to being the sole owner of her company.
Our conversation concludes with Lindsay’s advice for other entrepreneurs when it comes to hiring a team, choosing a niche, and the importance of knowing your financial numbers. In the future, Lindsay is looking forward to launching additional podcasts, building white labeling partnerships, and helping more business owners start podcasts.
Lindsay’s innovative approach to her business and her experience as a podcaster is sure to fill you with lots of inspiration and ideas to apply to your own business.
View episode details at https://podcast.stephaniehayes.biz/episode-73/
Find Lindsay at:
The All Ears English Podcast: https://podcasts.apple.com/us/podcast/all-ears-english-podcast/id751574016
Website: https://www.allearsenglish.com
Instagram: https://www.instagram.com/all_ears_english/
Facebook: https://www.facebook.com/allearsenglish
Twitter: https://twitter.com/AllEarsEnglish/
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
Find me on Facebook: https://www.facebook.com/stephaniehayescoach
Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
Follow me on Twitter: https://twitter.com/stephaniehayes
