Real People, Real Business

Real People, Real Business - EP #81 with Asher Laub - The Business of Being an Independent Artist

Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.

I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.

IN THIS EPISODE - "[The Business of Being an Independent Artist"
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Asher Laub is an in-demand violin soloist whose expertise in trans-genre improvisation has led him to performances at high profile venues like Madison Square Garden, Hammerstein Hall, Lincoln Center, the Jacob Javitz Center and across four continents.

In this episode, you’ll hear about Asher’s journey into music, how he chose the path of independent artist, the parallels between being an independent artist and entrepreneur, and how he is growing his brand.

Asher has been playing the violin since the age of 2 and by age 13 had already performed with the Buffalo philharmonic. He shares how his path began very conventionally attending college and supporting himself with money earned playing music and how a health crisis shifted his focus back to music.

Asher talks about his early music career, working with booking agents to get work, and his decision to become an independent artist. He discusses the challenges of wearing many hats as a musician and business-builder and his story illustrates the many parallels between being an independent artist and an entrepreneur.

Asher gives us insight into the different ways independent artists monetize their businesses, how he has diversified his revenue streams, and how he has been able to build a brand that attracts and truly resonates with his fans.

Finally, Asher tells us how he knew it was time to hire a team, how he approaches marketing and using data to drive his strategy, his trans-genre approach to his music, and how he prioritizes time with his family and works his business.

View episode details at https://podcast.stephaniehayes.biz/episode-81/

Find Asher at:
Website: [https://www.asherlaub.com and https://www.fiddlersdreammusic.com
Instagram: https://www.instagram.com/asherlaub
Facebook: https://www.facebook.com/asherlaubmusic
Twitter: https://twitter.com/asherlaub
YouTube: https://www.youtube.com/c/asherofficialmusic

Learn more about Stephanie: https://www.stephaniehayes.biz

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