Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "Finding Fulfillment Creating Community"
---------------------------------------
Ethan Song is the CEO of RareCircles, a business he launched to help creators and brands build community in the Web3 economy. He was previously the founder and CEO of Frank And Oak, the apparel brand whose mission was to make fashion more personal and sustainable for a new generation of creatives and entrepreneurs.
In this episode, you’ll hear how Ethan left the security of a job to pursue entrepreneurship, launching his first company Frank And Oak, and starting a new business, RareCircles, helping creators and brands build communities in the web-3 economy.
Ethan describes launching his first business Frank And Oak, how they innovated by creating a new customer experience, 2 ways they differentiated their brand, how they used AI to generate value-based recommendations for customers, and how he knew it was time to move on from Frank And Oak to new pursuits.
Ethan shares how the idea of community was something he had thought about for a long time, the opportunity he saw for web3 to play a role in that, and ultimately launching RareCircles to help brands use community and engagement to drive business growth.
Ethan tells us why RareCircles centers around Web3, creating value as a B2B2C company, why he doesn’t focus on RareCircle’s competitors, how he uses data and content to serve businesses and their end users, and the key trends we should all be thinking about when it comes to the future of community platforms.
Finally, Ethan reveals why entrepreneurs need to have passion behind what they do, his thoughts for entrepreneurs thinking about what’s next, his advice for working in a space that is characterized by a high degree of uncertainty, why defining success is an individual exercise, and 3 realities about being a business owner that you don’t hear out in the real world.
View episode details at https://podcast.stephaniehayes.biz/episode-91/
Find Ethan at:
Website: https://www.rarecircles.com/
Twitter: https://twitter.com/mrethansong
LinkedIn: https://www.linkedin.com/in/ethansong/
Follow RareCircles on Twitter: https://twitter.com/rarecircles
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
Find me on Facebook: https://www.facebook.com/stephaniehayescoach
Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
Follow me on Twitter: https://twitter.com/stephaniehayes
