Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges, and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "Forging Connection as a Creative"
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Cleoniki Kesidis is a copywriter and brand storyteller who uses her love of figuring things out and communicating it in a simple and clear way to help businesses connect with their audiences in a meaningful way.
In this episode you’ll hear how Cleoniki launched her copywriting business by combining her passions, how she uses relationships to grow her business, and the importance of knowing your audience as a business owner…and a lot more.
Cleoniki recounts her journey into her copywriting business by combining 2 of her passions, the key action she took to go full-time as a freelance writer, how she got her first clients, and how she builds relationships to grow a stronger business.
Cleoniki shares her system for making connections, how she attracts clients she wants to work with, why she doesn’t have a specialized niche, preventing burnout as a creative and business owner, and avoiding the pitfalls of perfectionism as a writer.
Cleoniki discusses the foundational elements you should have in place before working with a copywriter, the importance of knowing your audience as a business owner, how to develop your business brand voice, and why you shouldn’t be afraid to push away certain audiences.
Cleoniki concludes our chat by explaining how to use your business brand voice vs. your personal voice, how she uses AI in her work, and why starting a business is absolutely possible for anyone.
View episode details at https://podcast.stephaniehayes.biz/episode-99/
Find Cleoniki at:
Website: https://cekcopywriting.com/
LinkedIn: https://www.linkedin.com/in/cleonikikesidis/
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
Find me on Facebook: https://www.facebook.com/stephaniehayescoach
Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
Follow me on Twitter: https://twitter.com/stephaniehayes
