Christina Lenkowski is a seasoned publicity professional who works with entrepreneurs to help them increase their visibility and build their expert status through podcast guesting.
In this episode, Christina talks about her journey as a business owner, starting in an agency where she delivered publicity services, to creating an online course, and finally pivoting to delivering high-touch one-on-one services, following the desires of her ideal clients.
Christina shares lots of valuable insight into how to make podcast guesting work for you as a marketing strategy, where to look for perfectly aligned shows that help you shine in your expertise, how to show up for a guest opportunity, and how to create a pitch that a show host can’t resist.
As a business owner, Christina has consciously disrupted the status quo, evolving her business “backwards” from passive income to high-touch, and by offering a guarantee that she is passionate about delivering.
And finally, Christina shares some important advice for business owners who are confused or overwhelmed with all of the opportunities and strategies for marketing your business.
Take a listen and join me in this delightful conversation with Christina!
Find Christina at…
Website: https://www.publicityxchristina.com/
Instagram: https://www.instagram.com/publicityxchristina/
Resources Mentioned…
Quiet Rebels Podcast: https://maikeetsang.com/podcast/
Visit Stephanie at https://stephaniehayes.biz/
4:20 Why you need publicity to market your online course
6:00 How COVID caused a fortunate pivot
8:56 The worst thing that can happen with publicity
9:33 The best opportunity to create connection with your clients
11:22 Getting past the resistance to publicity and dealing with rejection
13:20 Why you shouldn’t track ROI on marketing activities
16:20 Debunking the myth that only extroverts are good at publicity
17:29 Service over self-promotion
19:20 How to be successful as a podcast guest
22:52 How to find the best shows to start with as a podcast guest
26:23 What makes a good podcast guest pitch
33:04 Evolving your offers backwards
37:45 Why setting expectations is so important to your success
40:08 Defining growth while maintaining values
