Becca Dalrymple is a fitness trainer in Los Angeles who specializes in the unique needs of women aged 40 and beyond. She understands how life can beat us up, so she makes sure her workout programs don’t. Becca has been buildi...
Becca Dalrymple is a fitness trainer in Los Angeles who specializes in the unique needs of women aged 40 and beyond. She understands how life can beat us up, so she makes sure her workout programs don’t.
Becca has been building her business for 5 years and has recently begun looking at ways to scale her business. In the process, she has come to learn some important lessons about how critical it is to create a business that not only works for her customers, but also for herself.
She has focused on slowing down, finding ways to show up consistently and feel great about it, and on building a community where she can create long term relationships with the women she helps, and that has been key to keeping her business growing in the way she wants it to.
Find Becca at www.1123fitness.com
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Welcome to the real people, real business show where we are talking with business owners who are in the trenches everyday, people who are working hard and have relevant and inspiring stories that you can relate to. Everyone we speak to is actively building and growing their business. And it's here to share their experiences, lessons, wisdom and guidance so you can be inspired to take action towards your own goals . And my guest today, man, she is just killing it with her business. She has been through her own journey and she's going to share it with us today and have some fun, some stories for us. So without further ado, I am so excited to welcome back. [inaudible] she is a fitness trainer in [inaudible]Speaker 2:
in LA who works with women over 40 to help them get more aligned with their fitness schools and with the bodies that they have right now, which I think is so important and she's been focusing on um, habits and motivation and what we do to make ourselves stick to goals and stick to routine . So I'm going to let her talk a little bit about that. But welcome to the show back home . Thanks so much for taking the time to share your stories today. Hey Stephanie. Hey everybody. I'm super excited to be here. I can't wait for us to dive in. So what's your story? How did you end up where you are right now? Oh, it's a , it's been a long road. Um, I mean it's been like a long five-year road. I moved to LA five years ago, actually this month. So this month is my five year anniversary of packing up everything and driving from Minnesota across the country with a cat. And , um, you know, I had one panic attack along the way, but I made it here and I came out here to LA , uh , to be a personal trainer. And , um , before that I had always wanted, you know, fitness has always been like a big part of my life and sports. And , um , I was a gymnastics coach before I was a trainer, but it's something that I had like, Oh , I always wanted to do. So I decided to take the opportunity to move to L a as kind of my, u m, my chance to the personal t rainer. So I did and I was super scared and very intimidated and, u m, you know, L a can be kind of a overwhelming place. U m, but I, you know, I did and I'm here and I'm still a personal trainer and things have been great. So it's been pretty crazy. And the way that my business has evolved, like since the one I started in the beginning five years ago, u m, it's pretty insane. So,Speaker 1:
so have you always been a trainer or did you sort of migrate fromSpeaker 2:
some other career? No, I migrated from a gymnastics coaching, so that's what I did before. Um , but you know, like I've been, like I was saying involved in sports or you know, some type of physical activity for my entire life ever since I was four years old and started competitive gymnastics and then , um, I went through college and did collegiate gymnastics. And then after that I got more into the endurance sports , um , realm and I was competing in triathlons and you know, along the way, like I just really loved [inaudible] , um , writing programs. And I was like writing triathlon training programs and running programs just for my friends, for fun, people that wanted to do races because I had experience . And , um, so I always wanted to do that. And then I think that combined with , um, you know, being a gymnastics coach and having to have that I to like see sort of like really look at movement. Um, I love that part of it too. And to be able to help coach , um, you know, my gymnast, you know, through things and , um, really be able to see exactly what's going on, like in real life speed. And I just love being able to break down , uh , really difficult movements into the basics and help them with their performance. So I think that that really carries over because as a fitness trainer, you know, two of the things that I love the most are, you know, mechanics of movement. I love , uh, being able to help, especially when there's issues going on, which tend to pop up way more frequently. Once we get past the age of 40. I'm all the fun things start happening with our joints and we have to be just a little bit more. Um, I don't want to say careful, but just mindful about how we're moving. And I like to really keep a close eye on that and help my clients be able to move , um, still get the, an effective workout [inaudible] move in a way that serves their body rather than like beats it up. So you made a shift to working with , um, women who are over 40? I did, yeah. And um, that's something that aye , like really like settled into, not that long ago, but you know, I was thinking back and when I first moved here, I wanted to be an independent trainer. Like right off the bat, I've always had an entrepreneur like spirit and I, you know , wanted to just kind of be doing it all on my own, but I didn't , I like knew one person when I moved here. So it was kind of tough to just start a business when you don't know anybody. So I did decide to start working at a gym and the gym that I started working at was a women's gym. And so I think that that really, you know , that helped because the, the clients that I started working with right off the bat, some of these women I still have today five years ago. Um, and so my core group of clientele has always been women who are in their, you know , forties, fifties sixties. And then when I was like trying to kind of niche down , um, you know, that those ended up being the women that I just really loved working with. And I think those are the ones, you know, I just, I can really relate obviously cause I'm a woman over 40. So yeah, that's just kinda how it ended up. And I was like , uh, you know, I got featured on a women over 40 platform on Instagram, so I got a little bit more attention from that crowd and that kinda just sealed the deal for me. So, so what do you think's different with that customer group? I mean, what are, what are these guys dealing with that may not be so prevalent or other demographics? Yeah, a lot. Um , I mean I kind of joke that like we, you know, we wake up after we turn 40 and it's just like what happened because things just start happening. Um , we start, you know, we can start gaining weight, we start having joint issues, you know, hormones become a thing. Um, yeah, just as we get older, you know, it's kind of inevitable that we're going to be dealing with , with some different types of issues. And so it's a lot different, you know, training, that type of age group rather than, you know, if I were working with somebody who was 20 and is that just in , in the types of of activities you might do with them or is it, does it go deeper than that? Do they have different needs in terms of like how they work with you in their schedule, in their , their constraints in their , the stories they're telling themselves? Yeah, I think that's, it goes very deep because I don't know about you, but like you get to a point and you're just kind of like, okay , you get to be a lot more picky about your ways of going about doing things because you've had a lot of experience and you don't want to waste any time. Like, we, our lives are very full and we're super busy with, you know, with kids and with all of our responsibilities. And oftentimes , like, you know, we get, it's like, I feel like the women that I work with are kind of at a place where they know that fitness, you know, should be a part of their life, but it's kind of overwhelming thinking about how the heck you're gonna fit it in. You know? Um, or maybe you don't, you know, your body's not looking how you want it to be. You're not feeling as good as you want to feel, but you've tried so many things and the last thing you want to do is like spend a bunch of time, money, and energy trying something else that, you know , may or may not work. So , um, I just, I think I like the realness of working with women who have like, you know, we've like been, we've been through it, we've lived life. We know what's up. We don't need like some new, you know, crazy thing . We need something that's gonna work. Something that's practical. Yeah. And I mean, what, what determines if something's going to work or not? Well, it's kind of a , it's a slow process because it's a discovery process and that's, you know, that's how I like to work. So when I'm working with someone, we, we take our time and I really get to know , um , I really like to get to know what's going on with my client and with their life . And then we just try things and we have to start somewhere. So I have a , like a framework that I like to start with, but , um , you know , I was just talking to one of my clients today and we, Vito start came up with a program for strength training and then that was last week and it's like, all right , cool. Here we go. We're going to like add in the strength training component to your program. And then I talked to her today and she's got so much going on and she's done a lot with shifting the way that she eats and she's been making great progress with that and she's feeling really good but she has just kind of these unexpected stresses that came up like within the last week and just because last week we came up with like a strength training program today. I said, okay, we're going to ditch that for now because right now adding strength on top of everything else that's going on. Like we are going to be adding more stress to your life and we're going to be moving away from health. We don't want to be moving away from health. We want to be keep moving in the direction of health. So , um , that's what I mean like I like to, you know, work through these things slowly because things pop up and things change and it's kind of this like evolving process, if that makes sense.Speaker 3:
Hey ,Speaker 2:
it totally makes sense. And I think you know that I know that this is the differenceSpeaker 1:
with working with a trainer when you're younger, before you have responsibilities and before your body is starting to, you know, in some ways the trade , right. And I think that that flexibility is a really important part of the work that you do and of helping these people build habits and routines. Cause not unlike my own business and the work I do in life lands consistency in your clients work is really, really important. Right?Speaker 2:
Yeah. And I think, you know , that's something that I have, you know, completely changed my approach with is when I first started I kind of, because I didn't know any better and I thought I'm just going to create these workout and then the people are going to come and they're going, I'm going to be able to just like drop them into my workout programs . But really it's the opposite. Like, you know, this, I , it's not like a cookie cutter thing. I can't just create something and then expect , um , my clients to like fit their lives into it. It can be the best program in the world, it can be awesome, but if it doesn't work with your life, then it's completely a waste of time. So , um, I kind of do the opposite. You know, I, I work with the client and then I create the program and it's kind of like a constantly changing thing or it can be , um , so that it continues to work with their life and then they stick with it. They're able to have more adherence because it's working and it's feeling right. And that's the, that's the key, right? That's the big, the big ticket . It is seeing a trainer, isn't it? To build something that your customers can be consistent with. Yeah, and I love building programs and I've always loved that and I love writing workouts and I'm really good at it. But , um , even even when I first started, I knew, I knew that I liked the deeper work, I liked the motivation component, the mindset component. It's like, okay, why? Why are people choosing to do the workout? Why are they not doing the workout? Like what's going on? What's below the surface? And that's the stuff that I like to really focus on. Um, and that's what that type of work is really what ends up helping my clients in the long run. So you're starting to double down on that a little bit, aren't you? I am, yeah. Yeah. I've been doing lots. I just am reading all the time and learning as much as I can and , um , yeah, just getting lots of information about underlying tendencies and motivation and habits and you know, just so that I can help my clients really dial that in. That's amazing. And I think it's really smart because it is so critical to understand why people will decide to do one thing or another. Right. And if you can to figure out what, because everybody has these different motivations, right? So I'm guessing that the similar approach to everybody is not gonna work. No, it's not going to work. And you know, if you, if you take my , uh , if you do my questionnaire, like for my intake form, it is not like your typical, what you would think of as like a fitness intake form. I mean there are of course like do you have injuries and all that stuff, but one of the questions is what motivates you to do the things you want to do? And you know that things like that are really important for me to know because just because an accountability buddy for instance, is going to be something that's going to get someone really jazzed , um , to work out every day. Yeah. Just like meet up with your accountability person or call your accountability person that, you know, it might be like sound terrible, like, no, I don't want to call anybody like that. That isn't going to work for everybody just because it's like one tactic.Speaker 1:
No. And I, I think, you know, what are some of the things that have informed you or got you thinking about the fact that we all have different motivations?Speaker 2:
Um , what do you mean?Speaker 1:
Well, I think you, you have done some research, right? You had done some investigating and you had this kind of big aha momentSpeaker 2:
where you thought you were kinda like, you know what?Speaker 1:
And everybody's belongs into a slightly different camp. And the motivations and the, the inspirationSpeaker 2:
I need to build my programs around those so I can slot people into those camps. Yeah, exactly. Because if I can, a lot of times like we don't even know why what it is that motivates us. Like we don't, so part of this work is really interesting for my clients because they learn a lot about themselves and they might not even know that. Like they might just be frustrated because maybe they're somebody who spends, you know, spend 300 bucks on a package of classes and then never go. And they're like, Oh, there I go again. Like I , and it just can be this like frustrating cycle. But if we can like take a really close look at that and put it under the microscope and look at behaviors, okay. Putting money down isn't going to be a motivator for you. And that's okay. Let's figure out something that is [inaudible] .Speaker 1:
So this is super interesting because you're kind of marrying behavioral science and behavior with , um, fitness training, which I haven't seen a lot of people do. I think a lot of trainers will, you know, you'll show up and there'll be like, here's your program. It works for everybody.Speaker 2:
Yeah. I think there's a huge gap , um, in this industry with that because , uh, I mean I see, you know, the trainers that I've talked to, just what happens is you write a great program or you expect your clients to show up, you set a schedule and, and then stuff happens and they don't show up or they cancel or they don't continue or whatever it is. And then the trainer gets frustrated and then the client gets frustrated because you're not addressing like such a huge part of it. So I like to address that part because, you know, I want to , I want to be helping people be fit, like have you don't have fitness be a part of their life, not just for like a month or three months. This is like for the long term . So something that's going to work long term . And if, if we're gonna make sure that it does, then we have to do this type of work.Speaker 1:
And do you find like, do you find resistance from your clients or are they confused as to why you're doing it? Are they, are they interested?Speaker 2:
Uh, since I've started doing this, like from the get go, I mean with my clients that I've had for years now, like I already kind of know this about them and I mean just the fact that they have been showing up for their sessions with me for four or five years, that already says a lot about like what it is that motivates them. Right? Having me put, paying me money, they show up for their sessions and uh, so it's, it's working, but um, with, with the clients that are new , um, and I'm kind of getting into this stuff right off the bat, I'm getting such a great response. Like, I just had a , someone say to me the other day, she said, I just really appreciate the, how , how you work, like the type of work that you do. Like you take time, you listen to me. Um, and I think, you know, people, we aren't used to that. When you think of a fitness trainer, that's not the first thing that comes to mind,Speaker 1:
which is so weird to me. Right. And you would think that that would be something that that industry would have,Speaker 2:
huh ? Figure it out and kind of embrace, yeah. I mean,Speaker 1:
do you think more like you're gonna show up and then get yelled at for some people, that's what works, right? Yeah. Maybe, but if that's what works for you, then I am not the trainer for you. And that's, and that's perfect. And I'm so glad that you recognize that. Right. So tell me a little bit about how you work with your clients. Like what is this, what is your kind of signature offer? What do you, what do you do with them and how do you engage with them?Speaker 2:
So I have , um , you know , I have my clients that come see me in person who are locals. So that's going to always be like a core part of my business. But I decided , uh , I guess it's been a little over a year that I decided I needed to figure out how to scale things. And the way that I decided to scale it was by moving into the online space. And , um, I think your original question was like, what's my signature offer? Um, and so right now I'm just really trying to , uh , grow my online programs. So I have a couple of different levels of online programs and the different, they, they're different in that, you know, you get to choose how much one on one time or face to face time that you want with me, but then you get , uh , you know, your customized program and I'm a very high, like I need to spend a lot of time, you know, talking to my, so we do spend a lot of time, like one on one. So I work very closely with, with my clients that are online. So it's not like I'm just like sending you workouts and being like, yeah , you go, good luck with this. Um, [inaudible] a lot more interaction. And even at first it can be like daily.Speaker 1:
So you can, you can work with, with your clients in person or in an online environment. So how does the online, how does the online programming work? Like is it the , are there challenges with being kind of physically not there?Speaker 2:
I mean, yeah, yes, I think yes and no. It's, I know it's like kind of a new thing. So I try to do my best to really describe like what it's like because it's a, it's kind of a new concept. It's like what, how can I like have a, a personal trainer who's , you know, like we're separated by mountains and she's across the country. How does that even work? So , um, it does, it works. And I , we have like , uh , I , I deliver, I have a way that I deliver the program itself, so that's going to be like a written program, but then we just , um , hop on zoom so we can just meet face to face. And then we do our, our meetings there where we check in and it looks different for everybody. You know, sometimes I'm like, I just had a session this morning where she's been rocking and rolling in her program now for almost a year. And so today , um , she has her new week of workouts up, so we just went over different things that might, you know, she might need a refresher on. And I kinda just like checked her form on a few things and it was just more like a quick check in , but it's going to be different for everybody. Sometimes they're going to be going over movements , um, sometimes are just going to be talking more about , um, accountability or things that are getting in the way or adherence or things like that. So it's just different for everybody, but it works really well actually.Speaker 1:
So how do you build a business and scale a business where you have this really customized approach to the work that you do?Speaker 2:
That's a good question. I was hoping you would tell me that. So yeah, when I decided that I needed to somehow scale this because I quickly realized that I was getting burnt out, I was , um, you know, when I first started out working at the gym, I was doing so many sessions. I was there seven days a week. I was taking clients. Sure, I'll take you at 5:00 AM and then yup , I'll take you at 9:00 PM. That's fine. I was just, and I needed to do that. I needed to be in the trenches , um , getting experience and building my business. Um, but I can't sustain that and I don't want to try to sustain that. So when I decided that I needed to scale things , um, I decided to go online because that just like felt like the right thing. I didn't want to S like get a gym. I didn't want to like hire people because I , I like working with my clients and my clients like working with me and they're not gonna want to work with another trainers . So , um , that's when I actually, I started looking into the online space and kind of figuring it out and how am I going to do this? And I got completely overwhelmed and that's actually when I met you and when I first started working with you because there were so many, so many shiny objects and I didn't even know which, which ones to pick and which ones to try. And I was at like full overwhelmed . So I knew that I wanted to do this online , um , and expand that part of my business and that felt like the best way to scale it. Um , but I wasn't exactly sure how. So that's something that you've been really helping me with.Speaker 1:
And so there's, so there's this , this kind of challenge with scale, but like , let me go back to what you just said about this overwhelming, the bright shiny objects . Like there are so many options for you out in the world. Right? And so how have you been kind of navigating those and what's been that sort of big change for you that's allowed you to, to get more focused in your business? The,Speaker 2:
this is going to sound corny, but the big change is that I just listened to my heart more and I trust myself more. Um, aye . Aye . And you've helped me realize this. Like when I'm faced with a decision, it's like, and I'm feeling anxious about something. Um, and then I bring it to you. You're like, well, maybe you don't do it that way. And I was like, Oh, I don't have to do it that way, or I don't have to do this thing. And you're like, no. So I think like a lot of us , um , who are in the service industry and we try to do everything we can to make things, you know , great for our clients. And I'm not saying that I don't try to do that, but it also has to be great for me. It has to feel really good for me and if it doesn't, then um , it's just not going to work. So I've been able to [inaudible] when it feels great for me, it's going to feel great for my ideal client as well. So it all ends up working out.Speaker 1:
It's really awesome. Well, you know, it warms my heart to hear that because this is, this is one of the things that I keep coming back to with all of my clients is that this business is as much about you as it is about an arguably moreSpeaker 2:
about you than about your clients. And your clients will be there, your clients will come. But building a business that is aligned with who you are and what you want. And this is the kind of kind of one of the questions that I keep coming back to with you. It's like, well, what do you want?Speaker 2:
Do you have a decision to make? Well , what do you want? Yeah. If you're not making a decision based on what you want, you're building a business that doesn't necessarily reflect your desires. And that's a hard business to keep running, right? Yeah. It's going to feel like frictiony. And when, when I started making these decisions based on what just felt good and what felt right, things got so much easier. Everything is a lot more fun. It just comes with so much more ease. And I really need in order to keep going with this thing and not just feel like, Oh my gosh, I want to quit and I'm just going to go work at Starbucks. Like I need this to feel really good. So I think the two things that have helped me so much like with this is , um, doing things that just feel good for me. And also not trying to rush it, just taking the time that it takes. It's like I just, I almost get like teary thinking about it because anytime that I start to feel stressed out about my business, Oh , anxious. It's because I'm thinking that I need to be somewhere, you know, that I'm not, or I should, I should be. It should look this way and it doesn't like it's perfect. It's great. I'm exactly where I need to be. Um, and I don't need to rush it. And I, my business has never felt better to me, like since I started. It's really incredible. And do you think having that business, like, having that , that alignment in your business, does, is, does that somehow reflect in on your, on your growth or your success or do you predict that it will? Oh yeah. I mean I know that it will , um, because if I'm not having, like you don't want to a trainer who has like this frantic, crazy energy, right? So if I can just be more myself, I can give away a lot more if I'm feeling really good. And so I'm just bringing like more of an authentic me to the table when I'm feeling good I guess. And that's really important because I'm working closely with people and I want to be my best for them. And if I'm at my best, I have to, I can't be anxious. I have to just have an overall sense of peace, which I do. Well , one of the things that you do really well in probably better than a lot of people is , is just showing up consistently for your clients being and for your audience and the people who are watching you. I mean you, and it seems very comfortable and sort of natural for you. And was there a time that that was harder or like how did you get into that, that kind of consistent , um , pattern because a lot of people have a really hard time doing that. Yeah . You that they would really like to hear your own experiences. Well, three years ago, I didn't even know how to use Instagram. So , um , I knew that I, if I was going to go online, I needed to start. I needed to start leveraging these platforms. And , um, so I learned it and that's one of the things that became very overwhelming to me because I started working with a coach, like an Instagram person and it was just all these things. And then that just kept opening up these cans of worms with, with everything. But , um, I think having my writing background , um, I went to, I was, I went to college for English and I was editor of a magazine for a while and I've always really loved writing. So when I decided to just start , um, writing more blogs and writing more posts, I really loved being able to add that creativity to my business. And I got a lot of great feedback from it as well. So , um, I, I do, I'm really good at consistently showing up because it's easy for me because I love it. Like, I almost feel like I get like, I have to do it. Like, I get these ideas and it just has to come out of me and I have to share it. And so it feels pretty effortless, which makes me thanks that I'm probably doing the right thing. I'm currently in the right field and my business is probably, you know, kind of exactly what it needs to be right now. Okay . And if you had to sort of describe your brand, right? Like what do you stand for? Who are you in the world of, you know , fitness trainers because it's a pretty competitive market, there's a lot of people know they're there, a lot of options. Who are the people that are going to find you and why are they finding you and why are you resonating with them? Well, I think, I mean obviously women over 40, but I just think that, aye , I don't want to make it seem like I'm the softy all the time because I can, I can give you a workout, you know? And , um , part of what I do with my programming is I, I'm try to give my clients really efficient workouts , um, because we don't have a lot of time. So I think that my services would really appeal to two women who only have a very small amount of time during the day to work out and there may be working out from home and then are also just wanting to be really real about, you know, everything else that's going on in their life and, and not wanting this quick fix but wanting to really figure out a way for fitness to become part of who they are.Speaker 1:
That's huge, right? This, I this, this identifying as a person, I mean, you and I had this conversation a while ago. I said, I want to be a runner. And you're like, well, what does that mean when D when will you be a runner?Speaker 2:
Yeah. I'm like , well yeah , I'm like, you went running today, right? I think you're a runner.Speaker 1:
But taking people's from when, when does that point where they, this now becomes part of their identity because that's a huge, that's a huge point for you to be aware of with your customers because that I'm imagining that sort of changes the landscape of fitness in their lives.Speaker 2:
It does. And that's something that I can't, I can't just decide when that's going to happen. That is just something that's going to happen as part of their journey. So , um, and it's different for everybody. So I think a lot of it at first because it's hard to work out, it's hard to be consistent with it. And if you don't really like to work out, it's even harder. So part of it in the beginning can feel kind of difficult. So you have to be willing if this is something that you really want, you do have to be willing to take action even when you're not feeling like it. And that's really the only way that you're going to start to develop the habit. And then if you can do that, if you can just like show up and I even tell my clients that are really struggling with um , you know, resistance is just, just tell yourself you're going to do 10 minutes of working out. That's all you need to do. And if after 10 minutes you are still like just hating it and quit, right? You can be done with the workout, but just 10 minutes. And oftentimes they find that after just moving for like five or six or seven minutes, they're feeling good and they're ready to go and they do the full workout. But at first, yeah, it can be a struggle, but I'm just showing up, taking action and allowing that . It's like a magical shift that happens because then you start getting used to it and you start feeling really good from it. You start feeling better in your body, you start noticing results. And those are often the things that are best for, for motivation is seeing the results. So it's just part of that process thatSpeaker 1:
it has to take some time. Just like everything, right? It takes some time. Needs some, some, some slow growth. And are you able to, I guess a lot of people sort of start fitness programs with this burst of enthusiasm going, yay , I'm going to change all the stuff that I don't like about myself or that I'm going to look better or whatever. And because it takes time, is there like a, is there a sort of a crux where people really need to getSpeaker 2:
something before they can really be okay with the pace? Yeah, something that I ended up doing a lot that I didn't think that I would be doing as a trainer is holding people back and kind of slowing people down because [inaudible] you know, it is sort of human nature to just want to start something and want to, I'm going to change everything. I'm going to give this like 150% like that's it, I'm ready. And you know that doesn't, that's not always the best approach. It can be very exciting, but that's going to wear off. And like I said before, I'm not interested in something that you can do for a few weeks. I want to figure this out, like for the long haul. And so , um , yes , I think the best approach, what I've found is to like make a, a small change, you know, and then give it a, give it a little bit of time, you know, like take that one step up and then just like hang out and you know, on that plateau, on that step and just let it kind of sink in till you really get adjusted to it. And then we can make another steps. That's usually the best proach is like taking our time. So you are in an industry where you develop really strong relationships with your clients because this is, this is actually a really personal thing, isn't it? Oh, it's, it's super personal and I think that's why I like it. Um, yeah, I mean my, Oh my gosh, my clients who I work with that have been with me for years, you know, they're like, it's just amazing. Like they are my tribe and I don't know that word kind of annoys me, but they are. And , um , it's just a really, they've, it's really amazing because , um, it's not about just doing a workout, it's about so much more than that. Um, and that's the part that I like . Yeah. And you as a person being quote unquote softer knowing that that's, that's the goal is to develop a relationship of trust and , and routine with your clients. Um, I'm guessing that, that, that has served you well. Right? It has. And I mean, I have to be somebody that you want to hang out with for two or three hours a week and in order to do that you have to like the person. So my clients like me and I like them and we, you know, they get great workouts in, but we do, we spend so much time laughing. We spent a lot of time laughing and um, yeah, it's just so awesome. I love it. It's really a , it's evident right in the work that you do in the end when you're showing up and , and being visible. It's evidence that that's the kind of relationship that you've built with your clients. And that's a really special thing. Yeah , it is. So like, how has this industry changed since you started at ? Um , Oh, well, I mean, I am like, not that I don't keep up pulse on like the fitness industry, but I do kind of try to stay in my bubble. I mean, I, I keep up on the things that, I mean I have my sources who I know and I trust and I follow along and I know that , um, if they're talking about something that it's worth paying attention to, but I try not to pay too much attention to all of it because there's so much nonsense and it's, you know, it's a whatever, a million or billion dollar industry. So there's a lot of people out there that are just out there trying to make money. And so I pay attention to what I need to. Um , and I think that I talk a lot about just how we can become so overwhelmed if we pay too much attention to everything that's like coming at us from the fitness industry. So I can't even remember what your original question was. Like, how, how has the fitness industry changed? Um, well for me, I just, I'm a lot more selective because it's getting crazier and crazier. Yeah, it's big, right? There's a lot of, you can find, you can find data and information to support pretty much any, any claim or any , um , program that you want to, that you think , yup . So there's, you know, how do you, how do you navigate and how do your clients navigate that sort of mess of information in the fitness industry? Um, well I feel like the clients that work for me or work with me, they don't really need to because if they're working with me, they probably trust me and they're just gonna um, you know, follow what I say. But , um, you know, I think it's also smart, you know , to do your own research and Oh my gosh, I'm totally getting off track. I like keep going on these tangents and I can't remember what your question was the first place. That's okay. It means that this stuff, nothing to you , but just , just the question, like there's all this stuff there and how do you choose what you're going to sort of hit your wagon to and what you're going to like. I imagine you have clients who are not, not knowledgeable about some of these things or having, you know , they've all been exposed to some of the information that's out there and , and the trends in the fitness industry. And , and like what happens when they come to you and they, they ask you about all of these things. Like how are you navigating that within your own business? It reminds of like those commercials , um , like for the pharmaceutical companies like asked you your doctor if look a Tony's is right for you, right? It's like, ask your trainer if Furbies are right for you. Um, because you cannot , you can find , uh , you can find a lot of evidence for all sorts of, you know, like, you know, on one side of the spectrum and all the way on the other to support it. So , um , I think, you know, you have just because the thing is a thing , um, and there's lots of things going on. There's lots of fads and trends and all these types of things, whether it's , um, a type of workout or a type of diet. And just because it's a thing doesn't mean that it's a thing that's going to be right for you because we, we can't just like put ourselves into a box because it happens to be a box we might not fit. So I think there comes a point when you do have to try, you have to start somewhere and you have to try something. So I have, just from my experience and what I've seen work with clients and what I've seen work for me, I've, I kind of have a good idea of where I like to start. But just because we start somewhere, it doesn't mean that's going to be the thing that works. And oftentimes it just needs to evolve into something that does. Right. So this is coming back to that really personalized approach and that really custom approach to training. Yeah, exactly. Exactly. Let me , let me shift questions here a little bit back to your business because I like to do , um, tell me a little bit about what growth has meant to you. Like what have you, what have you grown around? What are some of the priorities that you have placed in front of you in terms of growth? Uh, it's funny cause the, the first thing that came to mind was slowing down. Yeah. Slowing down has helped me grow better than anything. Just take a breath and I work a lot, but it doesn't really feel like that because I'm doing everything from a really good place. And, you know, everything's very intentional and everything is just fun and feels right. So even though I'm working a lot , um , it doesn't really feel like that and I don't feel, you know, like I used to probably when I was working less hours maybe, but feeling super burnt out. So yeah, for me, I think growth has been just tuning in to , I've had to figure out like really what feels right for me. So I've had to learn a lot about myself and what's important to me. And my values and how I, you know, what kind of makes me feel a certain way and what feels like it's in alignment. Me and , uh , learning to just trust that , um , and I'm getting better at it, you know, I'll still reach out to you and , um, but I'm getting better. I can kind of sort it out on my own now and, and coach myself through it. Um, but yeah, following, following those things that feel like they're in alignment and slowing down has been the key to growth. And then of course , um , you know, it's, it's not, I still do need to do a lot of things. Like I'm , um , you know, I'm doing a lot of marketing, I'm doing a lot of visibility. I'm, you know, every day I'm doing, you know, at least one, two, three, four, five things that are moving me forward in my business. So I'm not just like sitting around like going slow and like meditating. I'm doing things, but I'm just doing them a lot differently now.Speaker 1:
Yeah. And I think your , you're kind of the personification of that, right? This consistent, relentless visibility without it feeling urgent and rushed and crushing .Speaker 2:
Right ? Yeah. Yeah. And also not overthinking it too because , um, I mean, if you're going to be, I like to be visible like every day, so I always have stories up. I always have, you know, I like to be very consistent with , um , what I, when I put out into the world and in order to be consistent, I need to just relax a little bit on how perfect it's going to be. So I do a lot. Um, I do a lot more of my writing now as you say, off the cuff and , um , I don't spend like hours like making sure that my Instagram posts looks perfect. Um, I just, it's like B minus work and I'm cool with that. Like, I just, you know, if somebody wants to like call me out on like, w you know, a mistake or whatever, that's fine, they can do that, but , um , chances are it's going to go unnoticed. And my, you know, the, the feeling behind it is what I want to portray. And so just getting out there and putting it out no matter what, not making it perfect. That's been huge for me too . Awesome. And, and like the places where it matters, the work that you're doing with your clients? I don't , I'm, I'm guessing you don't GemFire at all, but, no, no.Speaker 1:
You know, it's true when, when we read things out in the world, which we're getting the concept right, we're not assessing whether the picture is perfect, whether the font is perfect, we're more interested in what you have to say.Speaker 2:
Yup . Yup . And just knowing that I'm here, you know, I totally, okay, I asked this question to everybody who comes on the, on the podcast and I want to know we have this big online business world out there. What is the biggest gap between kind of what's real and what we hear all the time in the online business world? Um , we hear all the time that , um , well, Oh, there's so much that we hear that can make us really crazy , uh, and make us feel really inadequate. Um, that it all comes down to profit , um , that the best kind of growth is fast growth and that there's going to be like if you just do this one thing, then it will completely make it, you know, it'll make your business for you. And that's ah , you know, anytime that there's like an offer that you see that seems like it's too good to be true, it probably is. And um, that's why I like working with you. That's why when I started working with you, I felt like I could breathe again. Um, because yeah, it's, these things take a lot of time and it's okay to go slow and you know, it's different for everybody. Like it's good to push forward sometimes and really lean into it and maybe a little bit faster growth, but there's not going to be like this one thing that you can do to like make you a bunch of money. And so this is about building relationships and if you , and that takes time, you know , it takes time for people to get to know me and for people to trust me and to build relationships. You know , to the point of where they hopefully want to work with me, so I can't expect that I'm just going to be able to like fly this thing off the internet that's gonna all of a sudden like make my business for me. That's just ridiculous. Especially when you're in a business like I am, which is based on personal relationships. It totally is. You have a personal brand. Yes. You're offering fitness training, but you have a personal brand. Nope . Okay. So what's next for you, Becca ? What's the next big project for you? Um , well, let's see. I mean I have, I've been gaining a lot of momentum in my Facebook group , so that's going to be a cool place to kind of grow from. Um , I honestly don't know exactly what it's going to look like and that's okay. Um, that's another thing I've realized is I don't have to have it all figured out. Um, so, okay . I think, you know, I want to , I want to keep going just with a building or getting more clients for my online programs. Um, because I do have , you know, I have some space to fill with that and I want to just be working with more, more women in that space. So I think that's really the next big thing for me. It's not like a big project or a big new thing. It's just like working with more, but people online. Awesome. Totally valid Bible next big thing. Yeah. All right . And what kind of support do you need in order to grow that part of your business? Like what would be really helpful for you from this community? Um , I mean, of course like referrals are always awesome if you , um, know anyone who is just kind of at a feeling stuck point with their fitness , um , and you know, hasn't been active or not sure what to do or just kind of over the typical like fitness route, then I would love, you know, any type of referrals like that. Um, I would encourage , um, anyone to come be part of my Facebook group, which is called the workout babes Facebook group. Um, yeah, that's about all I can think of. No , it's okay .Speaker 1:
So , um, I think that's a wrap. And thank you so much for taking the time to chat with me today. Can you tell the listeners how to find you?Speaker 2:
Yes. Um , I hang out on Instagram a lot so you can find me there. My handle is 1123 fitness. So the is one, one, two, three and then the word fitness. And then my website is 1123 fitness.com. Uh, so yeah, those are two great places to find me.Speaker 1:
Awesome. And you mentioned you had a free offer to share with the listeners. Can you tell us more about that and where we can find it? And I will also post it in the show.Speaker 2:
Yes. I haven't offered . So , um , I always offer a free 30 minute session with me , um, to anyone for your first session, but I'm offering or the listeners of this podcast, I'm half off either my , um, my express workout, which is a 20 minute online workout and it's really great. Like if you just want to like squeeze it in during the day, like have a personal trainer lead you through a workout. Um, and then also half off my online programs. So if you go to my website you can find the link for those just to sign up for that. And then the criminal code is real deal. So R, E a L. D. a. L. awesome. That is an amazing gift. Thank you so much for that offer. Okay .Speaker 1:
It's been so good talking to you. I could obviously talk to you for another hour, but we're gonna, we're gonna wrap this thing up. Awesome conversation and make sure that you go out and check out Becca and her incredible offer for you. And thank you for tuning in today to hear this story. The episodes that you're listening to are all featuring members of my free private Facebook group called the real deal business coaching group, or we have daily prompts to keep you focused on building your business and sharing your everyday challenges. Why weekly virtual coffee chats and open coaching and number support from this incredible community of business owners. If you'd like to join our community or if you'd like to be featured on this show, I'd love for you to come and hang out with us in the group links in the show notes, or search up the real deal business group in Facebook to find us. And I , uh , I'd love for you to join us for our next episode and we're going to be sharing another story from an amazing business owner who is going to give us tips and tricks that are going to help us model in our own journey . So thank you so much for being here, and if you have enjoyed today's content, I would love for you to give us a review on whatever platform you're listening on and that helps us share these stories with an even bigger audience. Okay ? Until next time I am cheering you on over here and you know they're in, make a mess.