Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "WORMING YOUR WAY INTO BUSINESS BY SOLVING A ROTTEN PROBLEM"
Cathy Nesbitt likes to say she wormed her way into business the way that many would-be entrepreneurs do - she saw a problem and came up with a solution. When her home city of Toronto, Canada had a garbage strike that resulted in people lining up for hours to drop their garbage at transfer stations for export to the United States, she realized that worm composting could help.
Cathy's Crawly Composters was born out of the vision that every household should have a pound of worms for composting which would positively impact waste management and the environment. However, after realizing she first needed a market, Cathy pivoted to an education business speaking to different groups teaching them about worm composting.
Cathy was driven by her mission of filling a need and making an impact. She describes how her background in psychology helped her uncover the biggest objections people had to worm farming and the strategy she used to overcome them. She also explains how the shutdown during the pandemic created an opportunity to get her worm kits in front of more people and spread awareness of her worm composting solution.
Finally, Cathy talks about her other passion - laughter yoga. She shares a sweet story about how she discovered it, its many benefits, and how now as a laughter yoga teacher, she gets to work with the special needs community - a group she has long loved working with - by teaching them how to use laughter yoga in their lives.
Cathy’s business story is unique, delightful, and a wonderful example of how one person can impact their community and beyond by solving a problem and following their purpose.
View episode details at https://podcast.stephaniehayes.biz/episode-71/
Find Cathy at:
Website: http://www.cathyscomposters.com/
YouTube: https://www.youtube.com/user/rhgn2112
Facebook: https://www.facebook.com/CathysCrawlyComposters
Twitter: https://twitter.com/Squirm
LinkedIn: https://www.linkedin.com/in/cathynesbitt/
Register for Cathy’s Tuesday Laughter Club: cathysclub.com
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
Find me on Facebook: https://www.facebook.com/stephaniehayescoach
Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
Follow me on Twitter: https://twitter.com/stephaniehayes
