Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "BIG CONVERSATIONS IN SMALL MEDIA"
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If you are a podcaster or content creator, you will not want to miss this episode with Emmy Award-winning Media Advisor and Creator Economist Vinnie Postestivo. Vinnie helps impact-driven clients create and distribute content that’s highly shareable.
In this episode, Vinnie talks about his early career in big media working at MTV and the opportunity he saw with podcasting as the next wave for storytelling and conversations.
He recounts his observations while working in talent casting with celebrity MTV shows and discusses the importance of content ownership, the power he sees in storytelling and conversations, his passion for sharing valuable content, and how he uses all of that in his own business to help clients leverage small media distribution channels to create connection and impact.
Vinnie shares some actionable tactics and recommendations for how podcasters can get their content out to a wider audience and get thousands of content shares using blog aggregators. He also lets us in on the benefits of getting your content on Google News and steps for how to do it.
You’ll also hear what Vinnie says is the future of search and why you shouldn’t be comfortable with the search results you get from Google and Amazon. He goes on to explain how he works with his clients, the unique approach he takes to helping them stand out, and how he leverages their accomplishments in the media.
Finally, Vinnie explains how he uses creative marketing platforms to become more discoverable and why you should too, and why you should seek out podcast guest opportunities as a business owner, even if you don’t have a podcast.
You’ll want to take notes on this one, so get your notepad and pen and join our conversation!
View episode details at https://podcast.stephaniehayes.biz/episode-75/
Find Vinnie at:
Website: https://VPE.TV
LinkedIn: https://www.linkedin.com/in/vinniepotestivo/
Instagram: https://www.instagram.com/vinniepotestivo/
Facebook: https://www.facebook.com/VPEtalent
For all the free resources Vinnie mentioned in this episode go to
Vinnie’s Creator Hub: https://vpetalent.com/welcome-to-creator-hub/
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
Find me on Facebook: https://www.facebook.com/stephaniehayescoach
Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
Follow me on Twitter: https://twitter.com/stephaniehayes
