Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "Marketing for a Cause"
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Tim Kachuriak is the Founder and Chief Innovation & Optimization Officer at NextAfter, a cutting edge fundraising research lab consultancy that helps charities, nonprofits, and NGOs grow their digital fundraising.
In this episode, you’ll hear how Tim built a for profit business serving nonprofit clients, how he knew he had found his calling in the nonprofit space, the similarities and differences between serving for profit vs. nonprofit organizations, and how he’s grown his business to over $25million in revenue.
After starting his own marketing agency, Tim discovered the work he was meant to do - working with nonprofits. He describes how he got introduced to the non-profit space and how his obsession with optimizing fundraising led to his current business, NextAfter.
Tim explains a common misconception about the nonprofit sector, how nonprofits measure success, his approach to marketing to nonprofit clients, and how he uses his work with large organizations to benefit all nonprofits.
Tim gives us insight into why consolidations in the nonprofit sector are rare, how he uses retail-level funding to help his clients scale, the difference between consumer-based marketing and nonprofit marketing, and how he uses B2B and B2C marketing tactics in nonprofit fundraising.
Lastly, Tims shares the 2 strategies he’s used to grow his business, what it means to be a disruptor in the nonprofit space, his advice for anyone thinking of starting a business serving nonprofits, what he sees as up and coming trends in nonprofit marketing, and what the next phase of his business is.
View episode details at https://podcast.stephaniehayes.biz/episode-95/
Find Tim at:
Website: https://www.nextafter.com/
LinkedIn: https://www.linkedin.com/in/timkachuriak/
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