Real People, Real Business

Marketing Strategy Episodes

Jan. 27, 2023

Ken Babcock - Leaving Harvard to Bet On Yourself

Ken Babcock, along with his 2 co-founders, dropped out of Harvard Business School during the pandemic to launch their business, Tango, a SaaS company that helps users create beautiful step-by-step tutorials of any digital pro...

Listen to the Episode
Jan. 26, 2023

Vinnie Potestivo - Big Conversations in Small Media

Vinnie Potestivo is an Emmy Award-winning Media Advisor and Creator Economist who helps clients leverage their media and content to make more impact. He is the Founding Creator of I Have A Podcast®, host of its podcast, and t...

Listen to the Episode
Jan. 20, 2023

Tommy Yionoulis - Staying the Course as a Bootstrapped Startup

Tommy Yionoulis is the founder of OpsAnalitica, a SaaS platform that helps multi-unit businesses manage and measure their daily team activities for more consistent operations. In this episode, you’ll hear how Tommy went from ...

Listen to the Episode
Jan. 18, 2023

Lindsay McMahon - Staying One Step Ahead in a Crowded Market

Lindsay McMahon is the CEO of All Ears English and co-host of the All Ears English podcast serving professionals around the world where speaking English is key for their career success. The popularity of podcasting has explod...

Listen to the Episode
Jan. 13, 2023

Jen Pelka - Disrupting the Wine Industry with Values-Based Branding

Jen Pelka is a co-Founder and CEO with a passion for empowering women. Featuring world-class wines made by women, Jen has used values-based branding to build her business, Une Femme Wines, into the fastest growing sparkling ...

Listen to the Episode
Jan. 11, 2023

Cathy Nesbitt - Worming Your Way Into Business By Solving A Rotten Pr…

Cathy Nesbitt is a worm advocate and the founder of Cathy’s Crawly Composters, an environmental business specializing in vermicomposting. Cathy helps educate people on how worms can help with waste management by turning garba...

Listen to the Episode
Dec. 28, 2022

Tahnee Sanders - Marketing for the Real World

Tahnee Sanders is a marketing strategist and copywriter who helps female founders of small to medium businesses communicate their value through their marketing and copywriting so they can charge what their expertise is truly ...

Listen to the Episode
Dec. 21, 2022

Becca Rich - Healing Your Relationship With Time

Becca Rich is a holistic time coach & educator who works with female entrepreneurs to overcome struggles with time management that goes far beyond just using the latest productivity tool or time hack. Becca delves deeper to h...

Listen to the Episode
Dec. 14, 2022

Cathlyn Melvin - TEDx Coaching for Business Owners

Cathlyn Melvin is a TedX Coach & Copywriter who helps mission-driven experts design and deliver their world-changing messages through TEDx coaching and done-for-you copywriting services. If you’ve ever dreamt of becoming a TE...

Listen to the Episode
Dec. 9, 2022

John and Mark X. Cronin - 7-Figure Growth by Spreading Happiness

When John Cronin was in his last year of high school, he looked around at all of his options for his career, as a person with Down Syndrome, and didn’t like any of them. So he decided to create his own. Together with his dad,...

Listen to the Episode
Nov. 17, 2022

Tara Reid - Business Building for Introverts

Tara Reid is a multi-passionate entrepreneur and introvert who helps other introverted business owners develop sales and marketing strategies that work best for their more reserved styles. In this episode, Tara shares her lon...

Listen to the Episode
Oct. 26, 2022

Candice Elliott - Sustainability in Human Resources

After working as a Human Resources (HR) manager with one company, Human Resources Strategist, Candice Elliot branched out and began working with a variety of organizations bringing to bear all the expertise she had developed ...

Listen to the Episode
Oct. 12, 2022

Lianne Kim - Growing A Membership Mentoring Mompreneurs

Many people stumble into entrepreneurship never intending to become business owners, and Business Coach & Strategist Lianne Kim is no different. Lianne’s story is one that a lot of women will relate to going from a successful...

Listen to the Episode
Oct. 6, 2022

Kristen Zavo - Finding Fulfillment in Work and Life

Like many people, Kristen Zavo climbed the corporate ladder and achieved success in her career, but even with all she had achieved, she found herself deeply unhappy at work. After switching jobs, she found more and more peopl...

Listen to the Episode
Sept. 28, 2022

Yvi Heimann - Scaling Using Automation

Yvonne “Yvi” Heimann is a Business Efficiency Consultant who helps digital entrepreneurs dramatically increase profits and reclaim lost time by teaching them how to implement proven processes, systems, and automation. In this...

Listen to the Episode
Sept. 21, 2022

Ellen Elizabeth - Transforming Struggles Into Dreams

Ellen Elizabeth is an author, sober mom to twins, recovery advocate, and infertility warrior who helps women dealing with addiction and infertility and the feelings of inadequacy that result from these conditions. In this epi...

Listen to the Episode
Sept. 15, 2022

Jaime Di Dio - Branding That Feels Right

Jaime is a brand strategist, creative director, and consultant who helps small businesses craft comprehensive big agency caliber branding with the customization and accessibility exclusive to one-on-one consulting. In this ep...

Listen to the Episode
Aug. 23, 2022

Jackie Johnstone - Applying Human Design to Your Business

Jackie is an expert in Human Design for business, a breathwork facilitator, subconscious transformation coach, retreat leader, copywriter, marketing consultant, and a lover of all things French! She’s been in business since 2...

Listen to the Episode
Aug. 17, 2022

Dr. Heather Bartos, MD - Broadway to Babies: Growing A Business By Fi…

Heather is an OB/GYN, entrepreneur and a staunch advocate for women’s health. Her journey to becoming a doctor and business owner was one of unexpected turns, but her go-with-the-flow attitude and being open to wherever her j...

Listen to the Episode
July 4, 2022

Sandy Nussbaum Giercyk - Doubling Down on Disney

Sandy is probably the most committed Disney lover I’ve met, and she turned that passion into a business, where she could spend every day helping others have the experience of a lifetime at her most favorite place on Earth. Or...

Listen to the Episode
June 15, 2022

Anna Gray - Building Community to Build Your Business

Anna Gray is a life coach, nurse, community coach and connector extraordinaire. When we sat down to talk, she was right on the cusp of launching her new business and finally fulfilling her dream of working in a much deeper ca...

Listen to the Episode
May 30, 2022

Christina Lenkowski - Scaling Backward into High-Ticket Offers

Christina Lenkowski is a seasoned publicity professional who works with entrepreneurs to help them increase their visibility and build their expert status through podcast guesting. In this episode, Christina talks about her j...

Listen to the Episode
Nov. 7, 2021

Alex Ramirez - Finding Freedom Through Ads

Alex Ramirez is the founder of The Facebook™️ Ad Freedom Agency dedicated to helping coaches scale their businesses and create freedom through Facebook and Instagram Ads. Aside from being a successful business owner, she is a...

Listen to the Episode